Why gillette dropped tiger woods

No longer the world's number one, Woods failed to win a single tournament during It will put him under more pressure to improve his performances on the green. The company used Woods, tennis star Roger Federer, and footballer Thierry Henry as part of its three-year Gillette Champions marketing programme, which began in Borkowski said some brands were moving away from sponsoring individuals because of the reputational risks involved. A succession of well-known celebrities, including Kate Moss, Wayne Rooney and Kerry Katona, have been dropped by sponsors in the past following revelations about their private lives.

To contact the MediaGuardian news desk email editor mediatheguardian. The company is also letting its contracts with other athletes, including Messi and fellow football stars Thierry Henry and Kaka end, as the marketing programme concludes. Woods was once the most sought-after pitchman in sports and was the first athlete to earn one billion dollars from sponsorship deals.

But many corporations cut ties or distanced themselves from Woods after the scandal that broke just over a year ago and dominated headlines for months. Monitor Daily. Photos of the Week. Gillette says it will now drop Tiger Woods as a pitchman. You've read of free articles. Subscribe to continue. Mark Sappenfield.

Our work isn't possible without your support. Digital subscription includes: Unlimited access to CSMonitor. The Monitor Daily email. No advertising. Cancel anytime. Does he deserve it? Copy link Link copied.