Are there more greggs than mcdonalds

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Whiteside says central London is the only place where Greggs has a limited presence: rents are simply too high. It contributes widely to local charities and community projects, but still pays an annual dividend to shareholders.

The assistant manager at the Gosforth branch, Susie Brewis, told me she had been with the company for 19 years. Business-wise, the company seems to combine a conservative approach to product with an open-mindedness about new ideas.

We allow these more fashion-led places to go first, and then follow if there is demand. Yet the company has taken risks and failed before. Early attempts at healthier options were slow off the ground. A trial of Greggs Moment, a coffee-shop-style brand with extensive seating, also failed, although its legacy is visible in the shop designs, which are increasingly trendy. In Gosforth, there is plenty of exposed brick, an old delivery bicycle mounted to the wall, and excellent i-fi.

The surprising celebrity fans help. In , the actor and model Milla Jovovich , a woman without outward indicators of a doughnut habit, said she would be happy to become the face of Greggs. The actor Thomas Turgoose is a fan, revealing in a Guardian interview that his girlfriend worked in a branch in Grimsby.

Last year, Cheryl Fernandez-Versini launched her own Greggs chocolate bar for charity, and Jake Gyllenhaal said that his favourite pastime in the UK was to sit outside with a Greggs baguette. Obesity is the elephant in the room. All but one of the diners I spoke to couched their love of Greggs in an acknowledgement that it was not the healthiest option, and said that they only stopped by once or twice a week. There are traffic-light labels on all the products, and the company is clear about the calories and fat in its products.

But the transparency is only superficial, and the FAQ on the website is full of dead ends. Our investigations team can reveal that on the Seven Sisters Road, Islington, a sausage roll is 90p, 10p more than in Gosforth.

Although the bread is finished off in store, it arrives frozen. Assistant manager Brewis told me her life had been made easier by the advent of pre-chopped sandwich fillings and salad ingredients.

Its 'famous' cheese and onion pasty - now with a three-cheese recipe - and new Belgian chocolate muffins are the focus of other promotional efforts, said Greggs. Fast-food bakery: Newcastle-based Greggs has more than 1, shops across the UK. No comments have so far been submitted.

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